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#1: Pearl of Wisdom
Morgan Stanley determined that over 65% of Internet access will be via a mobile device within the next year. In addition, current market trends show that the App Market is dominated (a whopping 90%) by Apple iOS and Google Android devices (close to 50/50). Taken together, this means that you could lose close to 60% of your online audience unless you embrace Native Apps and the Web.
Some consider this to be a conservative estimate and claim that HTML 5 and other technology is simply a necessary step in the evolution of the world wide web, filling a gap in usability of the current mess. They say that all you have to do is be objective when using web sites, and it is obvious that in general the web can be unpredictable and unsecured at best.
Native apps, unlike a web site or web app viewed in the 'browser' you are using right now, are similar to the high-power desktop application. Native apps have so much more to offer than so called 'web apps' because a web app is really a mixture of technologies trying to emulate as much of the native or desktop app experience as possible, yet it has all the risks and performance issues of a web site.
The bottom line is that we should have both mobile enabled web sites and native apps, but the secret to long term success is having a system that shares resources and eliminates redundant "data" and "work." At Wise Apps we leverage the latest technology to make mobile web a natural part of a web site to whatever degree you need or desire. We then employ Native Apps to reach the growing audience that is always asking 'is there an app for that?' Better still, until the next big shakeup occurs, you will get more exposure gaining momentum from the excitement that is part of the new mobile computing paradigm! Call us at 1.352.235.9054 or This email address is being protected from spambots. You need JavaScript enabled to view it. to find out how to leverage Native Apps and the Web today with the #1: Pearl of Wisdom Package!
