Why Native Mobile Apps beat HTML5 mobile apps [mobile web apps]

"Web standards lack essential gesture-savvy, and of course can't take full advantage of the tablets' and smartphones' strengths"

The headline above is from InfoWorld's Mobilize Mobile Edge author Galun Gruman.  Galun states "There's been a big debate in the media over whether HTML5 or native apps will win on the tablet. The answer is clear to me: Native apps will. Why? Because they can do more, and they can better take advantage of the touch and other native capabilities of the iPad."

This answer is concise, accurate, and the same logic applies to the iPhone, iPad, iPod Touch, Android Phones and Tablets, and whatever smart devices have strong built-in native functionality.  Notice that the argument is not whether mobile web apps are useful or cool, because they can be, and they are necessary - but Mobile Web Apps cannot replace Native Mobile Apps - period.

More importantly, sales and marketing gurus love the idea of being in your customers pocket. Think about it, when your native mobile app is used, you know it was from a specific device and a "real" person; someone with purchasing power used your app and you know all about it.  Check out Starbucks recent improvements and success stories and you will find the CIO Steven Gillett's strategy (Digital Ventures Marketing) to include Native Mobile Apps, and you know what, they are focusing on the iPad, iPhone, and then Android (bye-bye Blackberry!)

Wise Native Apps:

We provide Mobile Web Apps as part of our top marketing packages, but Native Apps are recommended to ensure you achieve the greatest possible market penetration.  The standard Native App Package includes several typical features, and we can customize existing frameworks, or design a totally new creation to meet your specifications.  The following is an overview of standard features found in Wise Apps for Apple iOS and Google Android Native Apps:

- 4 Tabs or 4 Main Menu Items (Customize as needed)

- Designed to meet Apple/Google Guidelines

- All Content Custom Branded

- CMS Integration

- Push Notifications

- Analytics

- Publication to Apple iTunes and Android Market included

- Unlimited Android Market Hosting for Google

- Duration Options for Apple iTunes per Apple Developer Guidelines

Example 4-Tab iPhone App and the Partner Google Android App (Screen Shots - Click for More Info about these apps at our Customer's Web Site):